TVVB05: Jeffrey Hayzlett: Global Business Celebrity —Thinking Big. Acting Bigger

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On this program, David Avrin sits down with global business celebrity and marketing master Jefrey Hayzlett. A popular business author and hall-of-fame speaker, Jeffrey is best known as a maverick business man who business in way that is big, bold and often contrary to conventional wisdom. 

 

In this informal conversation, David and Jeffrey talk about the growth of the C-Suite media juggernaut and

 

 

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TVVB04: Eric Chester: What’s Your Employment Brand? — Creating a culture of internal advocates who will tell your story and sing your praises.

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In this podcast, David Avrin has a raucous conversation with Employee Engagement and Workplace Culture Expert and Hall-of-Fame Speaker Eric Chester. And Eric has a lot to say! For over three decades, millions of people have turned to Eric for eye-opening insights and strategies to understand an enigmatic emerging (and soon to be dominating) generation.

David and Eric talk about how the best organizations are using strong branding strategies and tactics to attracted the best prospective employees. (And here’s a hint: They aren’t sitting home gaming, snap-chatting and perusing Craig’s List.) The best prospective employees already have a job! So, how do you position your organization as not only the best choice for prospective customers, but also for the best staffers.

Listen-in for a fascinating, no-holds-barred conversation.

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

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TVVB03: Dr. Graeme Codrington: The Future isn’t Coming, it’s already here — and the word will never be the same!

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In this show, David Avrin has a fascinating and lively conversation with South African genius, (David’s description) Graeme Codrington, the leader of the international firm: Tomorrow Today. Consulting and speaking for some of the biggest companies in the world, Graeme and his team help organizations prepare for, and invest in what it will take to compete and win.

David and Graeme debate the impact on technology, social media and prognosticate on the dangers that are impacting how we communicate and conduct business today and in the very near future. Listen in for an eye- opening, thought-provoking and candid conversation.

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

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TVVB02: Damian Mason, CSP: Self-Made and Hard Work — When you are the youngest of nine kids, you learn how to fight to be seen and heard.

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In this episode, David Avrin has a pointed conversation with business strategist and humorist Damian Mason. From his early training at the famed Second City in Chicago, to his career speaking to the agriculture industry and even his years as a political humorist, Damian Mason has a reputation for telling it like it is.

David talks to Mason about his early training and lessons on work gleaned from working on his dad’s dairy farm, and sales jobs to his current work as a speaker and author. The two have an insightful and frank discussion about success not needing to be glamorous. In fact it can come from Storage units, Excavators and even porta-potties.

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

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TVVB01: The Contagious Company – Creating a culture and mission that spreads with Doug Jackson

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In this podcast, David Avrin talks with Doug Jackson, PhD, JD, the President and CEO of Project Cure — the world’s largest provider of excess medical equipment and supplies to impoverished nations. Each week, Project C.U.R.E. delivers approximately four semi-truck loads of donated medical supplies and equipment to desperately needy people around the world.

 

In this episode, David and Doug talk about the earliest days of the organization run out his fathers garage, to its current state with staff and facilities across America and one of the most celebrated not-for-profits in the world.  Dr. Jackson talks about how they thrive with less than 40 full-time employees, but have attracted over 25,000 volunteers who help the to fulfill their mission.

This year, Project Cure will deliver nearly $90 million in medical supplies, one 40 foot container at a time.

From leadership and a higher purpose, to brilliant marketing and constant engagement, Dr. Jackson has built — and continues to build — a mission-driven organization to new heights.

 

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

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Being Really Good is Just the Entry Fee!

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“At the end of the day, it’s about quality!” shouts the company CEO. Wrong! At the beginning of the day, it’s about quality. At the end of the day, it’s about competitive advantage! Producing and providing high-quality products and services are merely the cost of entry into today’s marketplace. Everybody is good, so you have to be good as well.

Winning the business today is about adding value. It’s about not merely being marginally better, but being a clearly better choice in a sea of good choices. It’s about preferability, deeper connection, astonishing ease of doing business, hyper-convenience, remarkable innovation, tangibly superior quality, and of course, Visibility. Read More

Branding? ReBranding? Don’t Buy the Snake Oil!

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Despite the claims of many in the marketing/branding world, effective message and differentiation is more of an art than science — and lets be honest here — not everyone is an artist. Even highly-paid marketing “experts” too often get paid handsomely for creating crappy campaigns. Clients are suckered into buying the crap, because there was a “process” involved in its creation. Read More

Passion: The Leading Cause of Business Failure

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“Follow your passion!” we have been told for a generation. From personal development “gurus” and school teachers to parents, friends and even celebrities, fulfillment comes from pursuing your dreams. “Follow your dreams and you’ll never work a day in your life!” the internet meme screams out at us.  But heading this popular admission has contributed to more business failures and personal financial struggles, than any other flawed career advice. Read More

Misleading Claims? Don’t Think We Don’t Notice

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Every city has it’s share of loudmouthed automotive pitchmen. They scream from the TV or radio about their sales. “Push, pull or drag!” “We’ll pay off your trade no matter what you owe!” “No reasonable offer refused.” You know the drill. They are willing to endure the snickers of their peers in the business community, because many of them are rolling in dough. Seems like a reasonable trade-off. Read More