It’s time to face facts: competition in business is brutal, choices are vast and quality abounds!  Being great at what you do is no longer a differentiator — It is merely the entry fee. Today, winning in business is about earning and leveraging competitive advantages. In this highly entertaining, thought provoking and actionable presentation based on his new book: Visibility Marketing! business branding veteran David Avrin, CSP will show you and your team how to discover or create meaningful differentiators to gain visibility, earn mind-share and build your brand.

Key Actionable Takeaways

How to discover, reveal or craft meaningful competitive advantages.

How to move beyond mere competency and create a visible chasm between yourself and competitors.


Why nobody wants to be the “best kept secret” and how you can become known for what you want.


How to leverage a new generation of creative marketing strategies and tactics to dramatically boost your visibility.


If you want to set a high-energy, entertaining tone to open or close your conference, meeting or convention, you will be a hero for bringing in Keynote Speaker David Avrin, CSP