It’s time to face facts: competition in business is brutal, choices are vast and quality abounds! Being great at what you do is no longer a differentiator — It is merely the entry fee. Today, winning in business is about earning and leveraging competitive advantages. In this highly entertaining, thought provoking and actionable presentation based on his new book: Visibility Marketing! business branding veteran David Avrin, CSP will show you and your team how to discover or create meaningful differentiators to gain visibility, earn mind-share and build your brand.
Key Actionable Takeaways
How to discover, reveal or craft meaningful competitive advantages.
How to move beyond mere competency and create a visible chasm between yourself and competitors.
Why nobody wants to be the “best kept secret” and how you can become known for what you want.
How to leverage a new generation of creative marketing strategies and tactics to dramatically boost your visibility.