Why Customers Leave (and How to Win Them Back) 

Forbes recently named Why Customers Leave as “One of the 7 Business Books Entrepreneurs Need to Read!”

There’s no shortage of books and articles encouraging organizations to create “wow” experiences for their customers or clients. But those efforts mean little if your policies and behaviors are inadvertently driving customers away and into the arms of competitors.

From over-surveying and restricting access to “real people,” to sending your valuable customers to voice-mail hell, requiring a purchase to use your bathroom and simply saying “no” far too often, business today are creating policies that leave their customers frustrated — and angry customers don’t stick around!

In this enlightening, entertaining and very frank book, customer experience and marketing expert David Avrin shines a light on the short-sighted policies and behaviors that are too often disguised as “efficiency” or “customer choice.”

Available in Hardback, Kindle and Audiobook!

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Visibility Marketing

The No-Holds-Barred Truth about what it takes to Grab Attention, Build Your Brand and Win New Business (2016 Career Press)

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many fail so miserably at differentiation? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?

In his provocative and enlightening new book, Visibility Marketing, David Avrin, CSP shows what business marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results.

With wisdom gleaned from hundreds of presentations and workshops, as well as private, one-on-one conversations with thousands of company CEOs, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves. 

Available in Soft Cover, Kindle and Audio Book!

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It’s Not Who You Know, It’s Who Knows You!

A Practical Business Guide to Raising Your Profits by Raising your Profile (Updated!) (2014 Classified Press)

Everyone who runs a business, recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses.

In his breakout book It’s Not Who You Know–It’s Who Knows You!, noted speaker and “Visibility Coach,” David Avrin, CSP shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace.

This book offers a refreshing, new perspective on marketing, PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition, crafting a truly marketable and promotable brand, and raising your visibility.

Available in Hardback, Kindle and Audiobook!

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The 20 Best and Worst Questions Reporters Ask

And How You Can Answer Them To: Make Your Point, Guard Your Reputation & Build Your Business (Soft Cover)

Filled with power strategies for promoting your business and guarding your reputation. A must-have pocket resource for PR professionals, business owners or anyone who might find themselves on the other end of a press interview.

(2009 Classified Press)

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