Branding? ReBranding? Don’t Buy the Snake Oil!

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Despite the claims of many in the marketing/branding world, effective message and differentiation is more of an art than science — and lets be honest here — not everyone is an artist. Even highly-paid marketing “experts” too often get paid handsomely for creating crappy campaigns. Clients are suckered into buying the crap, because there was a “process” involved in its creation. Read More