TVVBP28: Ross Bernstein − How Organizations Perform Like Champions

By Podcast, Visibility Marketing No Comments

Summary

There are champions not only in sports but also in organizations. They are those who play the right way and stick with their teams, yet think differently to raise their game.

In this episode, David Avrin speaks with Ross Bernstein, who has written 50 books about life and sports. Ross is an award-winning peak-performance business speaker who has keynoted conferences on all seven continents.

Ross explains what the “Champion’s Code” is all about and how companies can adopt this mindset to achieve success. He also shares some sports stories, and how lessons from these experiences have helped organizations stand out and differentiate themselves.

 

Takeaways

Ask good questions and learn from not what people say, but what they do.

The people who are willing to do more, are those who play longer.

The champion’s code is about players that played the right way and will stick up for their teammates.

Everything in sports has gotten bigger, faster, and stronger.

A year in sports today is like a dog year.

As a speaker, you have to give people practical advice on how they can use the information you provide to grow their business and make more money

Quotes

The champion’s code is about winning the right way. – Ross Bernstein, Author

 

Resources

Ross Bernstein’s website

 

 

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM

 

TVVBP27: Kevin Neff – Standing Out From the Competition

By Podcast, Visibility Marketing No Comments

Summary

“Your brand should punch people in the face!” says Kevin Neff. “Your brand should be able to speak for you when you’re not in the room. If it can’t, then you don’t have a compelling, memorable brand.”

In this episode, we are with Kevin Neff, an award-winning Video Producer, Brand Creator, and Best-Selling Author. Kevin Neff is the founder of Kevin Makes Sense Media and the host of the ‘Kevin Neff’s Speaking of Success’™ television show. He has an award-winning branding firm best known for providing out-of-the box creativity for those selected entrepreneurs and professionals who are seeking to stand out from their competition.

Kevin talks about how to attract people, stand out from the competition, and shares some strategies on using video to make an impact.

 

Takeaways

  • The human eye is attracted to light, colors, and motion.
  • If you do everything in color, then it works against you.
  •  When putting out an ad, you have to track people’s responses to it.
  • The quality of people following you and engagement is more important than the number of likes and followers.
  •  Every marketer should LIE, if not daily, at least weekly. LIE stands for Learn, Implement, and Execute.
  • It’s not about how many clients and customers you have. It’s the quality of them!
  • When you try to be all things to all people, your message becomes diluted.
  • It gets back to basics of knowing who your audience is, what about you that will create an interest in them, and then the audience getting a call-to-action, and you track it.
  • When a video is 2 minutes or longer, the percentage of people that will even start to watch it decreases.
  • When creating a video, the pacing is so important. Using fast-paced music and changing the scenes keep people involved.
  • People mistake activity for progress.
  • If your listeners are going to make the effort, make it count.
  • Be in control of your brand.
  • Don’t post to post.  Post when you have something to say or share.

Quotes

    • “Everything you post is an extension of your brand.” – Kevin Neff, Video Producer and Brand Creator
    • “You will never be what you can be unless you’re willing to be a little bit bold.” – Kevin Neff, Video Producer, and Brand Creator

 

 

 

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM

 

TVVBP26: Dr. Jim Karrh − The Importance of Managing The Message Within Organizations

By Podcast, Visibility Marketing No Comments

Summary

One of the challenges that leaders face is achieving some semblance of “message consistency” across the organization. Different roles create different perspectives and the company slogan only goes so far. Often times, the organization’s leaders simply assume that their people are all on the same page. These false assumptions can often create internal frustration and hinder the growth of the organization. In this episode of the Very Visible Business Podcast, David Avrin spoke with Dr. Jim Karrh, a consultant, a coach, a professional speaker, and the author of the: Science of Customer Connections – Manage Your Message to Grow Your Business. With his expertise at helping business professionals and companies manage the message, Dr. Karrh shares practical ways that leaders can manage their conversations.

 

Key Takeaways

  • We need the capacity to question our own assumptions over time.
  • 93% of word-of-mouth happens offline.
  • Real-time conversations that people have with their friends and colleagues are far more effective.
  • In terms of driving behavior and preference, focus on those everyday conversations with your own employees.
  • Your best people are going to ignore the script.
  • You can’t scale inconsistency.
  • If you want to build more consistency, don’t try to overly script your message.
  • If you think you’re getting stuck, go to some of your best customers and raving fans and ask them: “Why do you like doing business with us?” Then, shut up and listen.
  • Go to people in different parts of your organization and let them tell their stories.
  • If you want to get your people on the same page and stand out in the marketplace, you need to have a good message, you need to pay attention to your messengers inside and outside your business.
  • Introverts are very good at helping find the stories in your organization even if they don’t want to be the ones to tell them.
  • Ambiverts are the types of people who are best wired for conversation.
  • Keep the conversations fresh, relevant, make sure you’re not talking about yourselves all the time. Talk in a language that customers and potential customers find relevant.
  •  

Quotes

  • Your job as a leader is to match the message and the messengers. – Dr. Jim Karrh
  • If you want your people to have a consistent conversation, involve them in the creation of the message. – Dr. Jim Karrh

 Resources

Jim Karrh’s website

 

 

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM

 

 

TVVBP25: Mike Domitrz – Cultivating a Culture of Respect in the Workplace

By Podcast, Visibility Marketing No Comments

Summary

So, this is a touchy subject that shouldn’t be a touchy subject. Depending on your perspective, the subject of “respect” in the workplace has been either clouded or clarified by recent events in both the courts in the news. The truth is that cultivating a culture of respect is a smart business that not only protects you and your people but it also helps them to be more collaborative, productive and fosters loyalty.

In this episode of The Very Visible Business Podcast, David Avrin has a robust conversation with Mike Domitrz, Founder of The Center for Respect. With his own profound back story, Mike travels the world helping organizations recognize hidden biases, damaging behaviors, and antiquated mindsets.

He says that too many organizational leaders look at respect and boundaries from a defensive posture and as a goal instead of making it their foundation. He also shares ways on how to recognize if disrespect is manifesting within an organization and how to combat it. A great conversation with a brilliant messenger!

 

Key Takeaways

    • The epitome of respect is mutually amazing relationships in the workplace.
    • When you have issues with sales, you’re either failing to respect what the client needs as you try to force them to do something they don’t want to do.
    • People don’t leave jobs. They leave people. It’s because of how they are treated.
    • When you start to catch yourself wanting to jump in and interrupt someone, take a pause and say to yourself: “I need to listen fully here.”
    • If you value respect, you don’t sacrifice it to get business.
    • Disrespect in a company can cause image/PR damage.
    • Everybody deserves to be treated with respect and that is what “consent” is all about.

Resources

Centerforrespect.com

 

 

 

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM

TVVBP24: Debra Fine – Cultivating Connections Through the Art of Initiating Conversations

By Podcast No Comments

Summary

Despite the dramatic rise of technology and business automation, business is first and foremost, people-driven. And beneficial relationships begin with initiating an authentic conversation — a challenge for more and more people. In this episode of The Very Visible Business Podcast, David Avrin had the privilege of speaking with Debra Fine, the author of the bestselling book The Fine Art of Small Talk: How To Start a Conversation, Keep It Going, Build Networking Skills — and Leave a Positive Impression!

Debra talks about the importance of building rapport and cultivating connections to increase visibility and influence. She also shares some creative and clever tips for initiating a meaningful conversation.

 

Key Takeaways

  • Small talk is not the negotiation or the provision of the service, but the appetizer in order to build that business, friendship with people and building your network.
  • Redefine small talk as having the skill to initiate conversations.
  • If we’re going to establish positive relationships, it begins with initiating, in a comfortable way, an authentic conversation.
  • To know things about people helps in cultivating relationships with them.
  • Be interested in the other person and remember what you talked about.
  • For introverts, the only person’s comfort they are concerned with during face to face communication is their own.
  • Ask “What’s new with your business since the last time we spoke?” instead of “How is business?”
  • Launch conversation with these phrases “bring me up to date –” “Catch me up on what’s new with –”. This gives them the freedom to choose what they want to share and talk about.
  • It’s up to you to assume the burden of other people’s comfort in conversation.
  •  Asking “What keeps you busy outside of your work?” is a great way to start a conversation.
  • John le Carre said that “A desk is a dangerous place to view the world.”
  • If you don’t ask for people’s business, you are not going to get it.

Quotes:

  • “Be interested in the other person and remember what you talked about.” – Debra Fine, Keynote Speaker & Bestselling Author
  • “Small Talk” is simply having the skills to initiate a conversation – Debra Fine, Speaker & Bestselling Author

 

 

 

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM

The Very Visible Business Podcast w/ David Avrincreating-a-promise-culture-jason-hewlett

TVVBP23: Jason Hewlett – Creating a “Promise” Culture

By Podcast, Visibility Marketing No Comments

Summary

In business, we can try to get to important tasks. We can make it a priority and we can even work it into our schedule. When we make promises, however, we make a commitment to ourselves and to those around us. 

In this inspiring episode, David had the honor of speaking with Jason Hewlett. Jason helps leaders, employees, and companies stop setting goals and instead keep their promises to customers, each other, and themselves. If you’ve seen his YouTube clips, you know that Jason has a one-of-a-kind approach as a Keynote Speaker who entertains to teach and inspire.

The message is simple, yet so powerful: If we can shift our everyday conversations and business into a “Promise” culture, it can have a profound impact on our life, our families, and our own personal well-being. Keeping a promise affects not just businesses, but also relationships. It affects our ability to be productive people.

 

Key Takeaways

  • Leaders must first understand their own promise that they have made and then constantly reminding their people of what their promise is.
  • Practical steps to create “The Promise mindset:” identify the promise, clarify it, and magnify it.
  • If leaders can allow everyone on the team to have their “one thing” that they do well, that’s when success can be created in the business. 
  • Exceeding your promise is called the engagement experience to your audience. You engage them in something unique with your own unique gifts, and talents. 
  • A promise requires consistency, integrity, and being fully present. Those are non-negotiables. 
  • If you’re building a reputation as a professional or organization, inculcate the mindset that we say what we’ll do and we’ll do what we say.

Resources

Jason Hewlett’s website

 

 

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM

TVVBP22: Jacob Tell – From Selling Products to Building Tribes

By Podcast, Visibility Marketing No Comments

Summary

In this week’s episode, Jacob Tell, co-founder of Oniracom, shares his journey on how their company has helped national music artists navigate and adapt to the profound changes in digital marketing.

Advancements in technology have made a huge impact on business — no more so than in the music industry. Artists used to make money selling their albums and tickets to shows. Easy access to digital downloads has forever altered the music industry and driven a shift in both mindset and strategy for artists. When they can no longer rely on simply selling products, smart companies build tribes!

Key Takeaways

  • Super-serve the superfan.
  • When you have established the connection and relationship with your customers, you can sell them a multitude of items and solutions.
  • Tell a story that people want to connect with emotionally.
  • As business owners, part of our primary responsibility is to make our tribe want what we have.
  • Value your people and turn them into superfans who are going to drive a lot more revenue than selling products to a lot of people.
  • One of the great ways to provide a sense of belonging to your tribe is to build and cultivate a “nurtured” community.

Resources

Oniracom’s website – https://oniracom.com/

 

 

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM

manifesting-super-creativity-in-business-james-taylor

TVVBP21: James Taylor – Manifesting Super Creativity in Business

By Podcast, Visibility Marketing No Comments

Summary

The world is changing and how we work is changing as well. While artificial intelligence conjures images of robots working on an assembly line, today, AI involves shifting from mundane to far more complex tasks. The engine for a new generation of outsourcing to AI is big data. So, will we do with our time when it is freed-up from performing mundane tasks? We have more time for creativity and innovation of course.

In this episode of the Very Visible Business Podcast, David Avrin talks with James Taylor, an internationally recognized leader in creativity and innovation, discusses a concept he calls “Super Creativity,” and how we can utilize artificial intelligence to augment our own ideas and work to achieve exponential growth.

For over 20 years, Scottish speaker and consultant James Taylor has been teaching entrepreneurs, educators, corporate leaders, writers, and rock stars how to build innovative organizations and design the creative life that they deserve. 

Takeaways

  • Artificial intelligence is the idea of a machine doing complex tasks that we normally associate with the human brain.
  • The artificial intelligence does very well when you have structured data.
  • Super creativity is augmenting your human creativity, and your ability to develop and generate ideas with technologies like artificial intelligence.
  • Creativity is bringing new ideas to the mind while innovation is bringing new ideas to the world.
  • Innovation is process-driven while creativity is often more humanistic.
  • Four types of creativity
  1. Team creativity
  2. Individual creativity
  3. Peer creativity
  4. Super creativity

 

Resources

Jamestaylor.me
thecxadvantage.com

 

 

 

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM

TVVBP20: Rory Vaden – Building a Rock Solid Life and Business

By Podcast, Visibility Marketing No Comments

Summary

Shortcuts are human nature. With too many demands, choices, and information that we have to address every day, we get caught up in the short game. However, that doesn’t work when you want to achieve a rock-solid reputation in life and business. You have to do the hard work and do things that other people aren’t willing to do.

In this episode, David Avrin got the chance to speak with his long-time friend, Hall of Fame Speaker and New York Times bestselling author, Rory Vaden. A master of personal branding, Rory shares profound insights about reputation and personal branding, what they are, and how to effectively build them.

Takeaways

  • Personal branding is about reputation and it precedes revenue.
  • If you think you have a revenue problem, you don’t have a revenue problem. You have a reputation problem. Either people don’t trust you or they don’t know about you.
  • Results x Reach = Reputation
  • If people don’t know about you, they can’t buy from you.
  • People don’t do business with companies. They do with people.
  • A strategy is always way more valuable than technology.
  • Reputation is a long game. You have to play the long game.
  • Faith means working your butt off in a direction because you believe that work is going to pay off.
  • When you’re driven for service, that’s where the magic happens.
  • The danger of personal branding is the ego chase.
  • You don’t want to do what’s popular. Do what you believe in.

Quotes

  • The genesis of a personal brand is answering, in one word, what problem you solve. – Rory Vaden
  • The one sure path to success is being willing to do the things that other people aren’t. – Rory Vaden

 

Resources

Request a free Personal Brand Strategy Call HERE

 

Watch this video on YouTube.

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM

how-individual-advantages-drives-organizational-success-dr-brian-smith

TVVBP19: How Individual Advantages Drives Organizational Success – Dr. Brian Smith

By Podcast, Visibility Marketing No Comments

Summary

Much is discussed about the effect of influence in the workplace. Who owns it? Who wields it and how is it best delivered?

In this insightful episode of The VERY Visible Business Podcast, Dr. Brian Smith shows how he found the “I” in team and how he helps business leaders point their people toward a common goal.

In this fascinating conversation, Brian talks about how leaders must achieve balance in understanding the technical process, the organizational structure, and the influence and personality of individuals and the organization. 

A celebrated business consultant and process master, Dr. Brian Smith is the founder of I.A. Business Advisors and author of the book: Individual Advantages, Find the I in Team. Brian helps business leaders understand how our influence affects our lives and those of other people. 

Takeaways

  • It is okay to say you don’t know. Find somebody in the sphere of your influence that you can trust. Reach out and ask questions.
  • Never try to do everything in your organization by yourself.
  • When choosing an advisor, choose somebody that’s not going to be a yes-man. Choose somebody that’s going to challenge you.
  • Outsource accountability to somebody else because we as humans are not good about holding ourselves accountable.
  • Before you get yourself in crisis, make sure you have a sounding board.
  • When we’re alone, we’re an individual creating our own advantages.
  • When we’re together with another person pointing towards a common goal, we are Individual. We work individually together as one.
  • Influence is the biggest responsibility we have as humans.
  • We all make an impact, we just decide whether it is a positive or negative impact.
  • Inconsistencies, missing deadlines, and a high number of absences and tardiness are signals that leaders should look for to know there may be problems within their organization.
  • Criticism and accountability are positive things.
  • Discipline shouldn’t be about being negative. It should be about helping people to be better.
  • Keep the people in the jobs that they are good at

Resources

Dr. Brian Smith’s website

Individual Advantages, Find the I in Team – Book written by Dr. Brian Smith

 

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM