Visibility Marketing

Summary

“Your brand should punch people in the face!” says Kevin Neff. “Your brand should be able to speak for you when you’re not in the room. If it can’t, then you don’t have a compelling, memorable brand.”

In this episode, we are with Kevin Neff, an award-winning Video Producer, Brand Creator, and Best-Selling Author. Kevin Neff is the founder of Kevin Makes Sense Media and the host of the ‘Kevin Neff’s Speaking of Success’™ television show. He has an award-winning branding firm best known for providing out-of-the box creativity for those selected entrepreneurs and professionals who are seeking to stand out from their competition.

Kevin talks about how to attract people, stand out from the competition, and shares some strategies on using video to make an impact.

Takeaways

• The human eye is attracted to light, colors, and motion.
• If you do everything in color, then it works against you.
•  When putting out an ad, you have to track people’s responses to it.
• The quality of people following you and engagement is more important than the number of likes and followers.
•  Every marketer should LIE, if not daily, at least weekly. LIE stands for Learn, Implement, and Execute.
• It’s not about how many clients and customers you have. It’s the quality of them!
• When you try to be all things to all people, your message becomes diluted.
• It gets back to basics of knowing who your audience is, what about you that will create an interest in them, and then the audience getting a call-to-action, and you track it.
• When a video is 2 minutes or longer, the percentage of people that will even start to watch it decreases.
• When creating a video, the pacing is so important. Using fast-paced music and changing the scenes keep people involved.
• People mistake activity for progress.
• If your listeners are going to make the effort, make it count.
• Be in control of your brand.
• Don’t post to post.  Post when you have something to say or share.

Quotes

• • “Everything you post is an extension of your brand.” – Kevin Neff, Video Producer and Brand Creator
  • “You will never be what you can be unless you’re willing to be a little bit bold.” – Kevin Neff, Video Producer, and Brand Creator

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

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Summary

One of the challenges that leaders face is achieving some semblance of “message consistency” across the organization. Different roles create different perspectives and the company slogan only goes so far. Often times, the organization’s leaders simply assume that their people are all on the same page. These false assumptions can often create internal frustration and hinder the growth of the organization. In this episode of the Very Visible Business Podcast, David Avrin spoke with Dr. Jim Karrh, a consultant, a coach, a professional speaker, and the author of the: Science of Customer Connections – Manage Your Message to Grow Your Business. With his expertise at helping business professionals and companies manage the message, Dr. Karrh shares practical ways that leaders can manage their conversations.

Key Takeaways

• We need the capacity to question our own assumptions over time.
• 93% of word-of-mouth happens offline.
• Real-time conversations that people have with their friends and colleagues are far more effective.
• In terms of driving behavior and preference, focus on those everyday conversations with your own employees.
• Your best people are going to ignore the script.
• You can’t scale inconsistency.
• If you want to build more consistency, don’t try to overly script your message.
• If you think you’re getting stuck, go to some of your best customers and raving fans and ask them: “Why do you like doing business with us?” Then, shut up and listen.
• Go to people in different parts of your organization and let them tell their stories.
• If you want to get your people on the same page and stand out in the marketplace, you need to have a good message, you need to pay attention to your messengers inside and outside your business.
• Introverts are very good at helping find the stories in your organization even if they don’t want to be the ones to tell them.
• Ambiverts are the types of people who are best wired for conversation.
• Keep the conversations fresh, relevant, make sure you’re not talking about yourselves all the time. Talk in a language that customers and potential customers find relevant.
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Quotes

• Your job as a leader is to match the message and the messengers. – Dr. Jim Karrh
• If you want your people to have a consistent conversation, involve them in the creation of the message. – Dr. Jim Karrh

 Resources

Jim Karrh’s website

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM

Summary

So, this is a touchy subject that shouldn’t be a touchy subject. Depending on your perspective, the subject of “respect” in the workplace has been either clouded or clarified by recent events in both the courts in the news. The truth is that cultivating a culture of respect is a smart business that not only protects you and your people but it also helps them to be more collaborative, productive and fosters loyalty.

In this episode of The Very Visible Business Podcast, David Avrin has a robust conversation with Mike Domitrz, Founder of The Center for Respect. With his own profound back story, Mike travels the world helping organizations recognize hidden biases, damaging behaviors, and antiquated mindsets.

He says that too many organizational leaders look at respect and boundaries from a defensive posture and as a goal instead of making it their foundation. He also shares ways on how to recognize if disrespect is manifesting within an organization and how to combat it. A great conversation with a brilliant messenger!

Key Takeaways

• • The epitome of respect is mutually amazing relationships in the workplace.
  • When you have issues with sales, you’re either failing to respect what the client needs as you try to force them to do something they don’t want to do.
  • People don’t leave jobs. They leave people. It’s because of how they are treated.
  • When you start to catch yourself wanting to jump in and interrupt someone, take a pause and say to yourself: “I need to listen fully here.”
  • If you value respect, you don’t sacrifice it to get business.
  • Disrespect in a company can cause image/PR damage.
  • Everybody deserves to be treated with respect and that is what “consent” is all about.

Resources

Centerforrespect.com

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM