Visibility Marketing

Summary

Shortcuts are human nature. With too many demands, choices, and information that we have to address every day, we get caught up in the short game. However, that doesn’t work when you want to achieve a rock-solid reputation in life and business. You have to do the hard work and do things that other people aren’t willing to do.

In this episode, David Avrin got the chance to speak with his long-time friend, Hall of Fame Speaker and New York Times bestselling author, Rory Vaden. A master of personal branding, Rory shares profound insights about reputation and personal branding, what they are, and how to effectively build them.

Takeaways

• Personal branding is about reputation and it precedes revenue.
• If you think you have a revenue problem, you don’t have a revenue problem. You have a reputation problem. Either people don’t trust you or they don’t know about you.
• Results x Reach = Reputation
• If people don’t know about you, they can’t buy from you.
• People don’t do business with companies. They do with people.
• A strategy is always way more valuable than technology.
• Reputation is a long game. You have to play the long game.
• Faith means working your butt off in a direction because you believe that work is going to pay off.
• When you’re driven for service, that’s where the magic happens.
• The danger of personal branding is the ego chase.
• You don’t want to do what’s popular. Do what you believe in.

Quotes

• The genesis of a personal brand is answering, in one word, what problem you solve. – Rory Vaden
• The one sure path to success is being willing to do the things that other people aren’t. – Rory Vaden

Resources

Request a free Personal Brand Strategy Call HERE

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Summary

Much is discussed about the effect of influence in the workplace. Who owns it? Who wields it and how is it best delivered?

In this insightful episode of The VERY Visible Business Podcast, Dr. Brian Smith shows how he found the “I” in team and how he helps business leaders point their people toward a common goal.

In this fascinating conversation, Brian talks about how leaders must achieve balance in understanding the technical process, the organizational structure, and the influence and personality of individuals and the organization. 

A celebrated business consultant and process master, Dr. Brian Smith is the founder of I.A. Business Advisors and author of the book: Individual Advantages, Find the I in Team. Brian helps business leaders understand how our influence affects our lives and those of other people. 

Takeaways

• It is okay to say you don’t know. Find somebody in the sphere of your influence that you can trust. Reach out and ask questions.
• Never try to do everything in your organization by yourself.
• When choosing an advisor, choose somebody that’s not going to be a yes-man. Choose somebody that’s going to challenge you.
• Outsource accountability to somebody else because we as humans are not good about holding ourselves accountable.
• Before you get yourself in crisis, make sure you have a sounding board.
• When we’re alone, we’re an individual creating our own advantages.
• When we’re together with another person pointing towards a common goal, we are Individual. We work individually together as one.
• Influence is the biggest responsibility we have as humans.
• We all make an impact, we just decide whether it is a positive or negative impact.
• Inconsistencies, missing deadlines, and a high number of absences and tardiness are signals that leaders should look for to know there may be problems within their organization.
• Criticism and accountability are positive things.
• Discipline shouldn’t be about being negative. It should be about helping people to be better.
• Keep the people in the jobs that they are good at

Resources

Dr. Brian Smith’s website

Individual Advantages, Find the I in Team – Book written by Dr. Brian Smith

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM

Summary

If innovation is the key to future-proofing your organization, why do so many companies struggle with it? In this lively and thought-provoking interview, David Avrin talks with innovation expert Stephen Shapiro who offers surprising insights into what innovation really looks like and dispels common myths about who drives it, where it originates and how it can give you a leg-up on the competition. Well worth a listen!

Key Takeaways

• There’s a difference between being different and being differentiated.
• To be able to have good ideas, it has to be “outside in.” You need to go out and understand what the market wants.
•  When we ask specific, well-framed questions, we get a ten-fold improvement on the innovation returns than we do when we just ask for ideas.
• Solutions are right in front of you. You often can’t see it because you’re asking the wrong questions and you’re not thinking the right way.
• Make sure that whatever you create is difficult for someone else to replicate.
• Bigger companies shouldn’t try to be disruptive. They just have to make sure they’re not going to become irrelevant based on what’s happening in the market around them.

Quotes

• Expertise is the enemy of innovation. – Stephen Shapiro
• Novelty is not innovation. Differentiation is. – Stephen Shapiro

Resources

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM

With such a focus in recent years on high-priced advertising, too many companies are overlooking the power of word-of-mouth. However, there are companies like The Cheesecake Factory and DoubleTree by Hilton that differentiate themselves from other brands and don’t spend big dollars on advertising. Why? It is because they understand how talk triggers work and they’ve turned their customers into volunteer marketers. Jay Baer is a 7th generation entrepreneur, has written 6 best-selling books, and has founded 5 multi-million dollar companies. He is the President of Convince & Convert, a consulting firm that works with the world’s most iconic brands. In this episode, Jay talks about the importance of what he calls “Talk Triggers” and how it can help you gain and keep customers more cost-effectively and quickly.

Key Takeaways

• Robert Stephens, founder of Geek Squad said that “Advertising is a tax, paid by the unremarkable.”
• Word-of-mouth influences 50% of all purchases.
• 52% of conversations about goods and services companies is still offline.
• Word-of-mouth and social media are not the same thing.
• Competitors’ secret shopping is a business tactic that should be embraced universally.
• “The plural of anecdote is not data.” – Tom Webster
• User-generated content is trusted significantly more than anything that comes from the brand.
•  Requirements of a Talk Trigger
  1. Remarkable
  2. Repeatable
  3. Reasonable
  4. Relevant

Resources

Talktriggers.com

Talktriggersshow.com

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM

What does it take to be the person outside of the title you hold? In this episode, David Avrin speaks with Mikki Williams, CSP, Hall of Fame Speaker, a global celebrity speaker, and a transformational storyteller. Mikki says that you need to have the courage, confidence, and self-esteem to get to your authenticity and be able to make a real connection with your audience.

Key Takeaways

• Underneath a great speech is a structure. Because structure creates creativity.
• People buy on emotion and rationalize on logic.
• Authenticity is the leading factor in the success of anybody in any industry.
• Once you know the structure, then you can focus on the content.
• To be the person outside of the title that you hold takes courage, risks, confidence, and self-esteem.

Resources Mikki Williams’ website

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

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As the Chief Influence Officer at Influence PEOPLE, Brian Ahearn brings a lifetime of experience and study to the science and art of Influence. In this fascinating program, David and Brian discuss the differences between persuasion and influence and why it’s important to anyone in business. They discuss why getting someone to do what you want them to should never be the goal and why influential people have a leg up on others in work and in life.

Want More? Want to hear more episodes of The VERY Visible Business Podcast with David Avrin podcast or subscribe so you never miss an interview?

Check out the podcast episode and subscribe on:iTunes | Stitcher | Spotify | C-Suite Radio | Megaphone FM