Visibility Marketing

“At the end of the day, it’s about quality!” shouts the company CEO. Wrong! At the beginning of the day, it’s about quality. At the end of the day, it’s about competitive advantage! Producing and providing high-quality products and services are merely the cost of entry into today’s marketplace. Everybody is good, so you have to be good as well.

Winning the business today is about adding value. It’s about not merely being marginally better, but being a clearly better choice in a sea of good choices. It’s about preferability, deeper connection, astonishing ease of doing business, hyper-convenience, remarkable innovation, tangibly superior quality, and of course, Visibility. Read More

Every city has it’s share of loudmouthed automotive pitchmen. They scream from the TV or radio about their sales. “Push, pull or drag!” “We’ll pay off your trade no matter what you owe!” “No reasonable offer refused.” You know the drill. They are willing to endure the snickers of their peers in the business community, because many of them are rolling in dough. Seems like a reasonable trade-off. Read More

The most unintentionally distracting commercial on televisions is for the blood thinner, Xarelto. The problem is that there is no consensus on how to pronounce the name of the product. Now, you might accept that there would be some confusion among the general public, but not from the pitchmen on the TV commercial itself! Read More

I was having a debate with my kids the other night. Who is the bigger idiot: The ad agency that created the television commercial for America’s Best Eyewear featuring an owl saying “Who?” or the execs at America’s Best who “green lighted” millions of dollars for the stupid campaign. Read More

Sad to hear of the passing of baseball and broadcasting great Joe Garagiola this week. Not a lot of people knew that, beyond his career as a broadcaster, he spent the better part of a decade speaking to ball clubs and other organizations about the dangers of chewing tobacco.

Back in my PR days nearly 20 years ago, Joe and I worked together on several projects and stadium events to educate kids and professional ball players. Read More