The most unintentionally distracting commercial on televisions is for the blood thinner, Xarelto. The problem is that there is no consensus on how to pronounce the name of the product. Now, you might accept that there would be some confusion among the general public, but not from the pitchmen on the TV commercial itself! Read More
I was having a debate with my kids the other night. Who is the bigger idiot: The ad agency that created the television commercial for America’s Best Eyewear featuring an owl saying “Who?” or the execs at America’s Best who “green lighted” millions of dollars for the stupid campaign. Read More
Sad to hear of the passing of baseball and broadcasting great Joe Garagiola this week. Not a lot of people knew that, beyond his career as a broadcaster, he spent the better part of a decade speaking to ball clubs and other organizations about the dangers of chewing tobacco.
Back in my PR days nearly 20 years ago, Joe and I worked together on several projects and stadium events to educate kids and professional ball players. Read More