In this podcast, David Avrin has a raucous conversation with Employee Engagement and Workplace Culture Expert and Hall-of-Fame Speaker Eric Chester. And Eric has a lot to say! For over three decades, millions of people have turned to Eric for eye-opening insights and strategies to understand an enigmatic emerging (and soon to be dominating) generation.

David and Eric talk about how the best organizations are using strong branding strategies and tactics to attracted the best prospective employees. (And here’s a hint: They aren’t sitting home gaming, snap-chatting and perusing Craig’s List.) The best prospective employees already have a job! So, how do you position your organization as not only the best choice for prospective customers, but also for the best staffers.

Listen-in for a fascinating, no-holds-barred conversation.

Watch this video on YouTube.

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